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Giant Custom Inflatable Boosts Brand Awareness at Sporting Events

Inflatable TossCustom Inflatable "Diamond Ring" Brings Glamour to Football Games

As owner of Van Atkins Jewelers, Chuck Cooper is passionate about fine jewelry. And as an alumnus of Ole Miss, he's also passionate about football. Recently he found a way to bring the two passions together.

Cooper wanted to build brand awareness for his jewelry-store chain, based in New Albany, Mississippi. So, he came up with an idea for a custom inflatable resembling a diamond ring, with a cornhole-type opening in the center.

Cooper commissioned Landmark Creations to turn his idea into reality. With his input, Landmark built an inflatable replica of a classic engagement ring – accurate in every detail, right down to the gold-color band, pronged setting, and multifaceted "diamond."

Cooper's company logo and slogan appear prominently on the inflatable, so everyone who sees it instantly gets the message: "Van Atkins Jewelers. You know she's worth it!" 

Today the giant inflatable makes an impact at area football games. And Cooper plans to keep using it at upcoming sporting events.


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What Others Say About Landmark Creations


“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”

- Christy Bernard, Tony Chachere’s

“He’s fantastic! And already promised to four stores... Thank everyone for all their great work.”

- Precision Tune Auto Care

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

"After speaking to a number of vendors, Landmark Creations had the professionalism, customer service, ingenuity, and creativity that we did not find elsewhere."

- Sean Conway, Arch and Loop

"We TRULY appreciate your service and excellent workmanship. We look forward to working with you all in the future!"

- Amanda Frith, Dalton Agency

"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."

- W.C.P., CRN International