Giant Custom Inflatable Boosts Brand Awareness at Sporting Events

Custom Inflatable "Diamond Ring" Brings Glamour to Football Games

As owner of Van Atkins Jewelers, Chuck Cooper is passionate about fine jewelry. And as an alumnus of Ole Miss, he's also passionate about football. Recently he found a way to bring the two passions together.

Cooper wanted to build brand awareness for his jewelry-store chain, based in New Albany, Mississippi. So, he came up with an idea for a custom inflatable resembling a diamond ring, with a cornhole-type opening in the center.

Cooper commissioned Landmark Creations to turn his idea into reality. With his input, Landmark built an inflatable replica of a classic engagement ring – accurate in every detail, right down to the gold-color band, pronged setting, and multifaceted "diamond."

Cooper's company logo and slogan appear prominently on the inflatable, so everyone who sees it instantly gets the message: "Van Atkins Jewelers. You know she's worth it!"

Today the giant inflatable makes an impact at area football games. And Cooper plans to keep using it at upcoming sporting events.

Featured in Landmarketing Issue 63

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What Others Say About Landmark Creations

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

"Our Landmark Creations blast tunnel made for an incredible night and it was exeremley well received by the players, coaches and fans. Thanks to you and your team for a first class effort. Regards."

- Glenn Mastro, Watchung Hills Warriors Touchdown Club

"I chose Landmark Creations because they had a reasonable price for a customized inflatable. The other inflatables featured on their site made me confident that they could produce exactly what I was looking for."

- Sara Chadeck, KONO 101.1 FM

"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."

- W.C.P., CRN International

"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."

- Heidi Sammon, Minnesota Twins

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center