Custom Inflatable Bottle Makes a Splash at the Super Bowl
Custom Inflatable Replica Boosts Awareness, Engagement, and Sales For GameDay Vodka
When the folks at GameDay Vodka launched their latest bottle design, they faced a unique challenge.
GameDay targets the sports fan market, so they usually sell their super-smooth vodka in 750ml bottles adorned with classic team colors. But this brand-new bottle marked a dramatic departure. It was matte black, sleek and sophisticated, with an upscale, elegant vibe.
The company planned to debut their new bottle at Super Bowl LV, where GameDay Vodka would serve as the exclusive pour of the Tampa Bay Host Committee. But they needed an eye-popping way to grab interest and attention – a "disruptive and buzz-worthy piece," according to Giuliana Rossi, Director of Marketing Strategy.
So, they turned to Landmark Creations.
With Rossi's guidance, Landmark created a custom inflatable replica, perfectly capturing the black bottle's classy look. Realistic in every detail, the giant inflatable bottle measures a full six feet wide and a whopping 20 feet tall.
According to Rossi, the inflatable replica caused a considerable stir at the Big Game 2021. It "improved foot traffic," she says, along with "social media engagement, new business opportunities, brand awareness, press coverage," and more.
Since then, the custom inflatable has made an impact at other events. And, apparently, it has helped increase sales as well. "To our surprise," reports Rossi, "the matte black bottle has outsold all other team-color-specific bottles!"
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What Others Say About Landmark Creations
"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"
- Laura Repreza, KTLM Telemundo 40
"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."
- W.C.P., CRN International
“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”
- Anika Hage, WatersMolitor
"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."
- Sam Baker, Head Football Coach at Waconia High School
"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."
- Jackie Allen, March of Dimes
"We had the inflatable hockey player out in front of the coliseum and it caused such a crowd! Thanks for the professional job you and your company did for me!"
- Scott Adams, Liquid Box Inc.