Custom Inflatable Bottle Makes a Splash at the Super Bowl
Custom Inflatable Replica Boosts Awareness, Engagement, and Sales For GameDay Vodka
When the folks at GameDay Vodka launched their latest bottle design, they faced a unique challenge.
GameDay targets the sports fan market, so they usually sell their super-smooth vodka in 750ml bottles adorned with classic team colors. But this brand-new bottle marked a dramatic departure. It was matte black, sleek and sophisticated, with an upscale, elegant vibe.
The company planned to debut their new bottle at Super Bowl LV, where GameDay Vodka would serve as the exclusive pour of the Tampa Bay Host Committee. But they needed an eye-popping way to grab interest and attention – a "disruptive and buzz-worthy piece," according to Giuliana Rossi, Director of Marketing Strategy.
So, they turned to Landmark Creations.
With Rossi's guidance, Landmark created a custom inflatable replica, perfectly capturing the black bottle's classy look. Realistic in every detail, the giant inflatable bottle measures a full six feet wide and a whopping 20 feet tall.
According to Rossi, the inflatable replica caused a considerable stir at the Big Game 2021. It "improved foot traffic," she says, along with "social media engagement, new business opportunities, brand awareness, press coverage," and more.
Since then, the custom inflatable has made an impact at other events. And, apparently, it has helped increase sales as well. "To our surprise," reports Rossi, "the matte black bottle has outsold all other team-color-specific bottles!"
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What Others Say About Landmark Creations
“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”
- Amy Daugherty, California Coast Classic
“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”
- Ed Chaney, Ed Chaney Tire Center Inc.
"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"
- Art Boulet, Muddy Monk
"Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."
- Michelle Froese, Missouri University
"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."
- Dennis Bateman, Carnegie Science Center
"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."
- Oneyda Cuevas, Hope Through Grace, Inc.