Custom Inflatable Arch Drives Awareness for Polaris Off-Road Vehicles
Custom inflatable arch helps increase foot traffic and brand awareness
Tyra Guldseth had a very specific goal. As Senior Project Manager for marketing agency SixSpeed, she wanted to raise public awareness of the new updated branding for client Polaris Inc.
On the recommendation of a coworker, she turned to Landmark Creations. Could Landmark create a custom inflatable that captured all the adventurous boldness of the Polaris brand?
The answer? A definite "yes!" With Guldseth's guidance, the Landmark team crafted and built a giant inflatable arch, designed to promote Polaris's popular off-road vehicles at trade shows, demos, displays, and similar events.
Measuring 18 feet high and 26 feet wide, the striking structure showcases Polaris's iconic star logo against a bold blue background. The familiar Polaris logotype embellishes both sides.
With its towering size and dramatic design, the arch is impressive indeed... and clearly visible even from a distance.
So far, the huge inflatable arch has played a prominent role at corporate events, product launches, trade shows, event marketing tours, fairs and festivals, and more. And, according to Guldseth, it has been a big success, boosting foot traffic along with brand recognition.
Guldseth is pleased. And so are the people at Polaris Inc.
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What Others Say About Landmark Creations
"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."
- Karen Klevesahl, SMET Construction
"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."
- Sam Abbitt, Savage Race
"We received our inflatable and gave it a test run Saturday afternoon. To be short; Excellent Work. Thanks again for all your efforts."
- Curtis Gadula, Brock University
"We had the inflatable hockey player out in front of the coliseum and it caused such a crowd! Thanks for the professional job you and your company did for me!"
- Scott Adams, Liquid Box Inc.
"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."
- Oneyda Cuevas, Hope Through Grace, Inc.
"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."
- Jackie Allen, March of Dimes