Custom Inflatable Mascot Draws Traffic to Mattress Store

Custom Inflatable Panda Stops Shoppers in Their Tracks

How do you catch the attention of busy shoppers in a bustling outdoor mall? With a giant panda!

Joshua Rigsby owns the ESC Mattress Center in Everett, Washington. The store's logo – a drowsy panda – is a big favorite with customers. So, Rigsby decided to replicate the panda as a giant inflatable mascot for display on the store's rooftop.

After considering several firms, Rigsby turned to Landmark Creations. And, with his guidance, Landmark's crack team built a realistic inflatable replica of ESC's plump panda, complete with star-studded nightcap.

Today the inflatable panda perches high atop the store. And, at 14 feet high by 15 feet wide, he certainly makes an impact. For added effect, he holds up a big sign emblazoned with the words, "SLEEP LIKE THE EXPERTS DO."

Why did Rigsby choose Landmark Creations to craft the inflatable replica? He says Landmark's workmanship "seemed like the best quality for the price."

Durability was key. Washington State weather can be harsh. According to Rigsby, the other companies' inflatables "seemed very cheap, like they wouldn't stand up to our winters." But Landmark's inflatables were obviously built to weather any storm. And that's what sealed the deal.

Featured in Landmarketing Issue 63

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What Others Say About Landmark Creations

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."

- Greg Stone, Peach Tree Healthcare

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"People love the inflatable! It's been a great photo op for History Center guests."

- Laura Geffre-Rick, Minnesota Historical Society

"Our Landmark Creations blast tunnel made for an incredible night and it was exeremley well received by the players, coaches and fans. Thanks to you and your team for a first class effort. Regards."

- Glenn Mastro, Watchung Hills Warriors Touchdown Club