Cold-Air Inflatable Gecko Mascot Helps Brand GEICO Insurance

Country's Best-Known Lizard Goes Large as a Cold-Air Inflatable Mascot

When you've created one of the most recognizable characters in advertising history and made him a national TV celebrity, what's your next step? Take advantage of that popularity and turn the little fellow into a giant, cold air inflatable!

With countless fans across the U.S., the GEICO Gecko mascot represents a culmination of everything we love.

He is cute, relatable, an animal and has a foreign accent. What else could you ask for? The folks at GEICO wanted a way to stand out at festivals, conventions, sporting events and more… so we gave them just that.

The spitting image of the country's best-known lizard was born weighing in at 105 pounds and standing two-stories high. Because he's in inflatable form he's portable, easy to setup and take down, and a breeze to ship from event to event.

But out of all the inflatable companies in the nation, why did GEICO choose Landmark? They recognized quality when they saw it. According to Brandon Golatt, Event Marketing Coordinator, "We decided to use Landmark because we were impressed with work that they had done for a partner of ours on our behalf. We were very impressed with Landmark’s attention to detail so we decided to see what they could do for us. We are very pleased with the result."

Featured in Landmarketing Issue 43

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What Others Say About Landmark Creations

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- P. Donaldson, American Cancer Society

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40

“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”

- Anika Hage, WatersMolitor

"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."

- Heidi Sammon, Minnesota Twins

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation