Cold-Air Inflatable Gecko Mascot Helps Brand GEICO Insurance

Country's Best-Known Lizard Goes Large as a Cold-Air Inflatable Mascot

When you've created one of the most recognizable characters in advertising history and made him a national TV celebrity, what's your next step? Take advantage of that popularity and turn the little fellow into a giant, cold air inflatable!

With countless fans across the U.S., the GEICO Gecko mascot represents a culmination of everything we love.

He is cute, relatable, an animal and has a foreign accent. What else could you ask for? The folks at GEICO wanted a way to stand out at festivals, conventions, sporting events and more… so we gave them just that.

The spitting image of the country's best-known lizard was born weighing in at 105 pounds and standing two-stories high. Because he's in inflatable form he's portable, easy to setup and take down, and a breeze to ship from event to event.

But out of all the inflatable companies in the nation, why did GEICO choose Landmark? They recognized quality when they saw it. According to Brandon Golatt, Event Marketing Coordinator, "We decided to use Landmark because we were impressed with work that they had done for a partner of ours on our behalf. We were very impressed with Landmark’s attention to detail so we decided to see what they could do for us. We are very pleased with the result."

Featured in Landmarketing Issue 43

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What Others Say About Landmark Creations

"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."

- R. Stever-Zeitlin, General Mills

"Landmark Creations has been our go-to supplier for 15 years. Tom and his team are people we count on to make our products look good."

- J. Doyle, Scenery First

"Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."

- Michelle Froese, Missouri University

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction