Piggy Bank Inflatable Mascot Boosts Credit Union's Friendly Image

Inflatable Piggy Bank Sends Family-Friendly Message

At First New York Federal Credit Union, kids and families get special attention. That's why the Albany-based institution sponsors KID$ (Keep Investing Dollars $avings), a regional school banking program symbolized by a piggy bank logo.

So, when First New York entered a float in the Niska-Day Parade (in nearby Niskayuna), they furnished it with an adorable mascot inspired by the KID$ logo: a giant inflatable piggy bank named Super Saver Pig.

Designed and built by Landmark Creations, Super Saver Pig made a huge hit at the Niska-Day parade. According to Lucas Fiedler, First New York's Membership Development Officer, "five months [later], we still have members coming into our branches referencing seeing the float."

Why did Fiedler turn to Landmark to create Super Saver Pig? "I researched companies who produced custom inflatables," he says, "and found Landmark to have some of the highest customer satisfaction reviews." After speaking with Landmark, he was further impressed by the firm's "response time and attention to detail."

In recent months, Super Saver Pig has appeared at a variety of regional events. Says Fiedler, the giant inflatable piggy bank helps the credit union "project an image of a fun and inviting institution." What's more, the inflatable mascot has given Fiedler an endearing new title – as "Keeper of the Pig."

Featured in Landmarketing Issue 60

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What Others Say About Landmark Creations

"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."

- Heidi Sammon, Minnesota Twins

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company

"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"

- Laurie Henry, Trinity Science Solutions LLC

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”

- Christy Bernard, Tony Chachere’s

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes