Piggy Bank Inflatable Mascot Boosts Credit Union's Friendly Image

Inflatable Piggy Bank Sends Family-Friendly Message

At First New York Federal Credit Union, kids and families get special attention. That's why the Albany-based institution sponsors KID$ (Keep Investing Dollars $avings), a regional school banking program symbolized by a piggy bank logo.

So, when First New York entered a float in the Niska-Day Parade (in nearby Niskayuna), they furnished it with an adorable mascot inspired by the KID$ logo: a giant inflatable piggy bank named Super Saver Pig.

Designed and built by Landmark Creations, Super Saver Pig made a huge hit at the Niska-Day parade. According to Lucas Fiedler, First New York's Membership Development Officer, "five months [later], we still have members coming into our branches referencing seeing the float."

Why did Fiedler turn to Landmark to create Super Saver Pig? "I researched companies who produced custom inflatables," he says, "and found Landmark to have some of the highest customer satisfaction reviews." After speaking with Landmark, he was further impressed by the firm's "response time and attention to detail."

In recent months, Super Saver Pig has appeared at a variety of regional events. Says Fiedler, the giant inflatable piggy bank helps the credit union "project an image of a fun and inviting institution." What's more, the inflatable mascot has given Fiedler an endearing new title – as "Keeper of the Pig."

Featured in Landmarketing Issue 60

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What Others Say About Landmark Creations

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation

“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”

- Christy Bernard, Tony Chachere’s

“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

- David Parker, Pacific Road Runners Club

“We wanted to convey our 'money-saving' message; what better way than a 14-foot-tall inflatable booth with money flying around in it?”

- B. Hoffman, Hydra-Flex

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"

- Laurie Henry, Trinity Science Solutions LLC