Piggy Bank Inflatable Mascot Brings Bank Considerable Attention

Cute Giant Inflatable Piggy Bank Wows Potential Customers

What familiar item symbolizes savings? A piggy bank, of course. So, it's no wonder that the folks at Border State Bank chose two charming inflatable mascots as their regional good-will ambassadors.

First, the Greenbush, Minnesota-based bank converted a classic Volkswagen Beetle to "Pearl," an adorable girl pig. Then they asked Landmark Creations to design and build her male counterpart, "Earl," an inflatable porker.

Standing eight feet high and 13 feet wide, Earl makes a dramatic entrance at events, parades, and open houses. According to Border State Bank Communications Director Shawn Mason, "We are getting a considerable amount of attention, which gives our team members many opportunities to become engaged with customers."

In fact, Earl has proved so popular that the community-focused bank plans to use him in future promotions. Says Mason, "We have produced key chains, piggy banks, and magnets" matching the giant cold-air inflatable. In 2018, Earl will help launch the bank's financial literacy program for children.

Why did Border State turn to Landmark to create its giant inflatable piggy bank mascot? According to Shawn Mason, the bank admired the "giant small-mouth bass" Landmark built for the Annual Bass Championship at International Falls. "We were so impressed," he relates, "that we asked organizers where they got [the inflatable fish], and they led us to" Landmark. Earl's fans would agree it was the perfect choice.

Featured in Landmarketing Issue 60

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What Others Say About Landmark Creations

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

- Oneyda Cuevas, Hope Through Grace, Inc.

"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."

- B. Eble, Hot Stuff Foods

"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"

- Laurie Henry, Trinity Science Solutions LLC

“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”

- B. Campbell, Enterprise Beverage Group, LLC

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises