Inflatable Billboard Spreads Awareness of Regional Realtor

Giant Inflatable Billboard Boosts Realty Firm's Visibility

For 60 years, Berkshire Hathaway HomeServices Troth, REALTORS has served California's Antelope Valley. As a family-owned firm, the company prides itself on its community involvement. So, when co-owner Jodie Shepherd-Troth sought a way to boost brand recognition, she decided on something sure to grab attention at local community events: a giant, inflatable "For Sale" sign.

Built by Landmark Creations, the inflatable billboard stands 15 feet high, 11 feet wide, and 2.5 inches thick. And it certainly gets the message out. Just like a real "For Sale" sign, it's emblazoned with the company's name, phone number, and impressive slogan: "Trusted Since 1957."

Why did Shepherd-Troth choose Landmark to create this inflatable logo? "They were easy to deal with," she says, "and efficient in their response."

So far, the inflatable billboard has made a visible impact at popular celebrations such as California's famous Poppy Festival. In the future, says Shepherd-Troth, it will represent the realty firm at various other venues, from corporate and PR events to fairs and festivals. "We feel this product gives us exposure on a much broader level than a banner or an advertisement in a brochure," she says.

Featured in Landmarketing Issue 60

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What Others Say About Landmark Creations

"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."

- April Lo, SKA Events

"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."

- Sam Abbitt, Savage Race

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"Thank you so much for getting the arch to us in time for our event! The arch looked great and we couldn't of been happier with the look. Looking forward to ordering another arch from you for our 2013 events!"

- Holly Vittengl, Gladiator Assault Challenge

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction

"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."

- Greg Stone, Peach Tree Healthcare