Wolf Inflatable Mascot Makes an Impact at Parades & Sports Events

Newly Merged School Gets a Bump in School Pride with a Custom Inflatable Mascot

North Caddo Elementary Middle School faces some exciting challenges. Formed by the merger of two local magnet schools, this Vivian, Louisiana school must forge its own unique identity... and elevate school spirit in the process.

That's where "Wolfie" comes in. Built by Landmark Creations, the giant inflatable sports a classic white T-shirt with the school's Wolfpack logo, and realistic wolf-like features.

According to Nicolas Cunningham, Caddo's assistant principal of administration, Wolfie's purpose is to "promote school spirit and school pride for our newly merged campus." To that end, says Cunningham, the school showcases the new inflatable mascot "at major school functions such as sports games, cheerleader [events], dance line, Back to School Night, Family Night, Homecoming etc."

Caddo's 850 students love Wolfie, and they've rallied around the giant inflatable at parades and school events. "[Wolfie] increased school pride and spirit," reports Cunningham, "and promoted a positive atmosphere on campus for our kids."

Why did Cunningham choose Landmark to create the inflatable mascot? He saw Landmark's advertising, he says, and he was impressed with the firm's willingness to work closely with the school. The result is a win-win for everyone – school, students, community.

Featured in Landmarketing Issue 60

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What Others Say About Landmark Creations

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation

“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”

- B. Gerety, Veryfine Products, Inc.

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners