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SONIC's Inflatable Product Replica Combo Is a Big Hit at Parades

SONIC inflatable Combo Replica on Parade FloatSONIC Combo Inflatable Product Replica Has Parade Goers Licking Their Lips

As the old song goes, "I love a parade!" Who doesn't? They are lots of fun for onlookers and for participants. Just ask SONIC Drive-In who regularly uses an inflatable product replica of their SuperSONIC Combo to entertain crowds. 

Whitney Hayes, Director of Marketing for Watford Group SONIC Drive-Ins, explains: "We call it the 'parade inflatable,' but it's actually a SuperSONIC Cheeseburger, tater tots and a Coke float on the classic SONIC red tray. We have used this inflatable (and the other identical one) in multiple parades in Texas, Louisiana and Georgia. Perhaps the most notable has been the Savannah St. Patrick's Day Parade, which attracts from 400,000–750,000 people every year."

But how much impact can an inflatable product replica passing by on a parade float actually have? More than you might imagine. "We hope to catch the attention of parade attendees, obtain some media coverage, attract more business and win a prize, where applicable. We usually have a pop in sales when we use the inflatable in parades. We get a lot of attention from the crowd, and people really seem to love it. We always hear someone screaming, 'I want that burger!'  We usually get at least one picture in the paper or online when we use the inflatable; once we even got the front page of the paper."

Impressive! Truly impressive.


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What Others Say About Landmark Creations


"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."

- April Lo, SKA Events

"After speaking to a number of vendors, Landmark Creations had the professionalism, customer service, ingenuity, and creativity that we did not find elsewhere."

- Sean Conway, Arch and Loop

"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."

- W. Forrestal, Apex Sports Authority

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners

"We received our inflatable and gave it a test run Saturday afternoon. To be short; Excellent Work. Thanks again for all your efforts."

- Curtis Gadula, Brock University

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk