Inflatable Football Helmet Builds Good Will for Financial Firm

Giant Inflatable Football Helmet "Astounds" Local Fans

When Charles Henderson High School hosts a home football game, the excitement starts even before kickoff. As fans cheer, the school's varsity football team bursts onto the field out of a huge inflatable football helmet. And it's made possible by MAX, a financial services provider serving Central and East Alabama.

According to MAX Vice President of Marketing, Josh McAfee, the firm donated the giant helmet to Charles Henderson as a goodwill gesture.

"MAX is new in the Troy market,"she explains, "and this in-kind sponsorship was intended to expose the community to MAX's commitment as a hometown provider."

Built by Landmark Creations, the inflatable sports tunnel makes a dramatic impression. So far, it has received a rousing response. "Community feedback has been outstanding," says McAfee. Both the school and the football program, she reports, are "astounded at MAX's creativity as a booster."

Why did MAX choose Landmark to create the giant inflatable? "Landmark [had already] created a large inflatable logo for MAX several years ago," McAfee says, "and we have been very pleased. All MAX had to supply to Landmark was four photos of Charles Henderson's football helmet," she relates, "and the result was spot-on."

Featured in Landmarketing Issue 60

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What Others Say About Landmark Creations

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation

“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”

- Christy Bernard, Tony Chachere’s

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic