A Dancing Clam on the Roof - Promotional Inflatable Balloons Make it Happen
Ivar's Restaraunt brings a popular mascot to life with inflatables
What if you have a regionally popular mascot for which you'd love to get more exposure? And what if this mascot was a dancing clam? Would your first thought be to put it on your rooftop?
Balloon marketing was exactly what Ivar's Restaurants had in mind when they contacted Landmark Creations.
A landmark in their own right in Seattle, Washington, Ivar's Restaurants has 25 casual seafood bars and three full-service eateries. In addition, they produce and market their award-winning brand of soups, chowders and sauces for national and international sale. Jim Werth, marketing manager, couldn't think of a better way to add some flash to their locations than with a custom-made promotional inflatable.
"The inflatable complements our messaging since Ivar's is a quirky restaurant that's known for its antics." He goes on to say that the rooftop balloon is very noticeable even from up to an eighth of a mile away.
At the moment, the dancing clam sits atop the 25th freestanding quick-service restaurant in celebration of its grand opening. Future plans include additional openings, community events and possibly parades (if they can find a flatbed big enough to drive it around!).
Why Landmark? Our "best-of-breed" standing in the inflatables industry is one aspect Jim mentioned. Then there's the top-notch inflatables, impeccable service and reasonable prices. Those always come in handy, too.
Featured in Landmarketing Issue 38
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What Others Say About Landmark Creations
“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”
- David Parker, Pacific Road Runners Club
"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."
- M. Kettler, Cabela's
"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."
- Karen Klevesahl, SMET Construction
"I chose Landmark Creations because they had a reasonable price for a customized inflatable. The other inflatables featured on their site made me confident that they could produce exactly what I was looking for."
- Sara Chadeck, KONO 101.1 FM
"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."
- Jerry Kavsh, Renton Western Wear
"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."
- W. Forrestal, Apex Sports Authority