Cold-Air Inflatable Adds Pizzazz to Italian Festival
Custom Inflatable Adds a Sense of History to the Italian Heritage Festival
Event marketers, The Display Company, were charged with creating an interesting centerpiece for the Italian Heritage Festival in Buffalo, NY. As the largest street festival in the United States, this event would attract thousands of onlookers.
What came to mind? One of the most well-known Italian landmarks ever: the Leaning Tower of Pisa.
The Display Company specializes in decorative display props for commercial and corporate events, film, television, stage productions and more. Needless to say, they have the creative power to generate ideas on the fly. What they didn't have was someone to bring those ideas to life. Enter Landmark Creations.
Working within the criteria The Display Company provided, we developed a cold-air inflatable, 30-foot-tall model of the Tower. This allowed the inflatable to stay upright via an electric blower system. Thanks to its light weight and mobility, the entire display can be packaged for later use. And that's just what The Display Company had in mind.
The Leaning Tower of Pisa got a lot of publicity and has now become part of The Display Company's inventory. "Buffalo and the surrounding areas look forward to this annual street festival. This 30' Leaning Tower of Pisa was a showstopper that was well received. We are looking forward to renting it to other festivals around the country."
Dual purpose. Revenue generating. Eye catching. Just a few of the things we love most about inflatables.
Featured in Landmarketing Issue 38
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Landmarketing Issue 38 - Summer 2011 -
Cold-Air Inflatable Monument Memorializes President George W Bush -
Custom Inflatable Artwork Strikes a Chord with the Public -
Eastern Propane Uses Inflatable Product Replica at Community Events -
A Dancing Clam on the Roof - Promotional Inflatable Balloons Make it Happen
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What Others Say About Landmark Creations
"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"
- Laurie Henry, Trinity Science Solutions LLC
“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”
- David Parker, Pacific Road Runners Club
"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."
- Karen Klevesahl, SMET Construction
"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."
- Heidi Sammon, Minnesota Twins
"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."
- Dennis Bateman, Carnegie Science Center
"Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."
- Michelle Froese, Missouri University




