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Inflatable Mascot Celebrates High Times at Outside Lands Music Festival

custom inflatable gummy bear Tokey at Grass Lands festivalCustom Inflatable Mascot Makes an Impact at Music Festival

Famous worldwide for its all-star lineup, Outside Lands Music Festival draws thousands of music lovers annually to its three-day extravaganza at San Francisco’s Golden Gate Park. This past year’s event was no exception, attracting as many as 220,000 visitors between August 5 and 7, 2022.

In short, it was a resounding success. And Landmark Creations was in the thick of it all, along with our client, Iron Bloom Creative Production.

According to Creative Associate Emmie Finckel, Iron Bloom provides “holistic creative and production services including consultation, ideation, design, management, and implementation for live experiences.”

For Outside Lands 2022, the Brooklyn-based studio faced a unique challenge: Could they furnish a giant inflatable mascot for Grass Lands, a separate section of the festival grounds offering a “curated cannabis experience”?

This was to be a very special inflatable, depicting Theodore “Teddy” Okey – colloquially known as Tokey – Grass Lands’ iconic teddy-bear park ranger.

Iron Bloom turned to Landmark Creations. And Landmark came through with gusto.

Our expert design-build team created a towering 10-foot Tokey, complete with bushy mustache and realistic ranger hat. Authentic in every detail, the custom inflatable replica warmly welcomed visitors to the Grass Lands experience.

“Tokey was a beacon and photo-op for visitors to Grass Lands,” Emmie Finckel reports, “and his visage was featured on other assets around the area.”

Why did Iron Bloom choose Landmark to build their inflatable mascot? According to Finckel, “Landmark was recommended to us by the folks at Pneuhaus Inflatables.” And the rest is festival history!

 


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What Others Say About Landmark Creations


"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”

- B. Campbell, Enterprise Beverage Group, LLC

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School

"Thank you so much for getting the arch to us in time for our event!  The arch looked great and we couldn't of been happier with the look.  Looking forward to ordering another arch from you for our 2013 events!"

- Holly Vittengl, Gladiator Assault Challenge

"Give our races a 'big event' feel.  They look cool in photos and videos, and they help us establish the look and feel of our brand."

- Sam Abbitt, Savage Race