Inflatable Mascot Celebrates High Times at Outside Lands Music Festival
Custom Inflatable Mascot Makes an Impact at Music Festival
Famous worldwide for its all-star lineup, Outside Lands Music Festival draws thousands of music lovers annually to its three-day extravaganza at San Francisco’s Golden Gate Park. This past year’s event was no exception, attracting as many as 220,000 visitors between August 5 and 7, 2022.
In short, it was a resounding success. And Landmark Creations was in the thick of it all, along with our client, Iron Bloom Creative Production.
According to Creative Associate Emmie Finckel, Iron Bloom provides “holistic creative and production services including consultation, ideation, design, management, and implementation for live experiences.”
For Outside Lands 2022, the Brooklyn-based studio faced a unique challenge: Could they furnish a giant inflatable mascot for Grass Lands, a separate section of the festival grounds offering a “curated cannabis experience”?
This was to be a very special inflatable, depicting Theodore “Teddy” Okey – colloquially known as Tokey – Grass Lands’ iconic teddy-bear park ranger.
Iron Bloom turned to Landmark Creations. And Landmark came through with gusto.
Our expert design-build team created a towering 10-foot Tokey, complete with bushy mustache and realistic ranger hat. Authentic in every detail, the custom inflatable replica warmly welcomed visitors to the Grass Lands experience.
“Tokey was a beacon and photo-op for visitors to Grass Lands,” Emmie Finckel reports, “and his visage was featured on other assets around the area.”
Why did Iron Bloom choose Landmark to build their inflatable mascot? According to Finckel, “Landmark was recommended to us by the folks at Pneuhaus Inflatables.” And the rest is festival history!
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What Others Say About Landmark Creations
"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."
- Oneyda Cuevas, Hope Through Grace, Inc.
“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”
- Amy Daugherty, California Coast Classic
"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."
- M. Kettler, Cabela's
“We wanted to convey our 'money-saving' message; what better way than a 14-foot-tall inflatable booth with money flying around in it?”
- B. Hoffman, Hydra-Flex
"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."
- W. Forrestal, Apex Sports Authority
"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."
-The IAMS Company