Clayton Homes Brings in Inflatable Character Slash Gordon to Cut Prices During Weekend Events
Slash Gordon Inflatable Character Draws in Traffic at Local Stores
In this economy, one of the most pressing topics on people's minds is reducing expenses. That concern is only compounded when faced with making big-ticket purchases such as a new manufactured home. But, just when you thought all hope of saving money was lost, Slash Gordon storms the gates, busting down high prices to bring affordable housing to all!
Clayton Homes commissioned the Slash Gordon inflatable character to stand watch at its local branch stores. Retail outlets were enticed to purchase a particular model from Clayton Homes (a wholesaler) with the promise of Slash attending their sales events. These days, with every weekend promotion, Slash is stationed in the parking lot or near the street of a retailer to capture attention. And boy does he!
Just imagine the reaction as drivers pass by only to see a 20-foot tall, electric blue Transformer-type action figure holding a manufactured house. Not something you ordinarily see on a typical commute to work.
Inflatables work wonderfully as incentives in lots of wholesaler/retailer relationships. The enticement can give wholesalers just the leverage they need to move all sorts of products from new offers to overstocks. That extra boost of marketing help can make all the difference. After all, providing retail branches with ways to increase traffic and sales means more business for you in the long run.
Featured in Landmarketing Issue 40
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Oakland County Parks' Inflatable Arch Turns Heads -
Bruce High's Inflatable Sports Tunnel Brings Fans to Their Feet -
Landmarketing Issue 40 - Winter 2012 -
Inflatable Life-Size Shark Replica Teaches Kids About Nature -
Outdoor Inflatable Art by David Byrne Tight Spot Inflatable Globe -
Cabela's Celebrates Pheasant Season with an Inflatable Wildlife Replica -
Barneys New York Introduces Gaga's Workshop with Cold-Air Inflatable Characters -
Inflatable Advertising Helps DNT Media's Clients Achieve Their Marketing Goals
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What Others Say About Landmark Creations
"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."
- Sam Baker, Head Football Coach at Waconia High School
"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."
- Greg Stone, Peach Tree Healthcare
"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."
- R. Stever-Zeitlin, General Mills
"Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."
- Michelle Froese, Missouri University
“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”
- Vaughan Cutillo, Montauk Brewing Company
"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."
-The IAMS Company