Oakland County Parks' Inflatable Arch Turns Heads

Oakland County Parks Improves Event Attendance with an Inflatable Arch

Sponsoring numerous events each year at 13 different parks that span Southeast Michigan, Oakland County Parks and Recreation needed something that would attract attention, mark their event sites and draw in more traffic. What could be a more perfect fit than an inflatable archway?

To date, the giant green and blue arch has made appearances at the Doggy Dash and Pet Expo, Brooksie Way Fun Run, Hidden Forest Run and the annual Pumpkin Launch. Each event greeted visitors with the new inflatable archway customized with the department's name and web address. During 2012, the arch will be used to elevate awareness and generate brand and name recognition for the city and/or event being promoted.

In their employee newsletter, Mike Boyd, Oaks and Orion Oaks Park Supervisor, announced the new inflatable arch with an example of its effectiveness. "With the inflatable archway, you can't miss the park. It helps with visibility. I had a couple people pull into the park during an event and ask, 'What's all this about?'"

With an inflation time of less than one minute and ease of transportation from one event to the next, Oakland County Parks and Recreation has found a quick, simple and obviously effective way to meet its marketing goals.

Featured in Landmarketing Issue 40

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What Others Say About Landmark Creations

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."

- Heidi Sammon, Minnesota Twins

“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

- David Parker, Pacific Road Runners Club