Inflatable Mascot Captures the Attention of Overwhelmed Homebuyers

Pelican Realty's Inflatable Mascot Has Venice, Florida, Talking

For a new real estate agent in a crowded market like Venice, getting noticed is a hurdle. Anna Bridinger needed to make a splash if she wanted buyers to get to know her and to show up for open houses. Turns out that's just what Missy Prissy the Pelican does best.

Standing 14 feet tall, Missy Prissy is an instant attention grabber, letting prospects know exactly which house is for sale, and which agent is listing the home. Passersby even stop for photo ops. You might say Missy Prissy knows the power of word-of-mouth (or maybe beak?) advertising, if Pelican Realty Corp's success is any indication.

Ms. Bridinger says, "Missy Prissy has brought a whole new twist to real estate in the Venice area. She makes me stand out from all the rest."

We can't think of a better way to build a buzz about your business — can you?

Featured in Landmarketing Issue 59

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