Inflatable Airplane Replica Lifts Visibility at Parades and Events

Inflatable Airplane Replica Takes Off at Parades and Events

As a champion of diversity and inclusion, American Airlines participates in countless parades, conferences, and recruitment events. So, when the global commercial carrier updated their iconic branding, they decided to dial up their visibility at these popular venues. How? With a custom inflatable replica. That's when they turned to Landmark Creations.

Explains Melissa Wallace, Senior Manager-Inclusion & Diversity, "I did a search and found [Landmark] online and was impressed with the items I saw." She also liked the fact that Landmark had worked with an airline before.

With Wallace's guidance, three custom inflatables were created: a giant 12-foot airplane with American's updated colors; a tailfin surrounded by realistic cumulus clouds; and a replica of the airline's sleek, streamlined new logo.

Since acquiring the inflatables, American has featured them in several big events. The payoffs, according to Wallace, included team engagement and improved visibility along with more foot traffic to recruitment booths. “Tom and the rest of the team were great to work with.”

Ready to take your own brand or product from the runway into the stratosphere? Give us a call today to discuss the options.

Featured in Landmarketing Issue 59

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What Others Say About Landmark Creations

"Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."

- Michelle Froese, Missouri University

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”

- B. Gerety, Veryfine Products, Inc.

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes