Inflatable Airplane Replica Lifts Visibility at Parades and Events

Inflatable Airplane Replica Takes Off at Parades and Events

As a champion of diversity and inclusion, American Airlines participates in countless parades, conferences, and recruitment events. So, when the global commercial carrier updated their iconic branding, they decided to dial up their visibility at these popular venues. How? With a custom inflatable replica. That's when they turned to Landmark Creations.

Explains Melissa Wallace, Senior Manager-Inclusion & Diversity, "I did a search and found [Landmark] online and was impressed with the items I saw." She also liked the fact that Landmark had worked with an airline before.

With Wallace's guidance, three custom inflatables were created: a giant 12-foot airplane with American's updated colors; a tailfin surrounded by realistic cumulus clouds; and a replica of the airline's sleek, streamlined new logo.

Since acquiring the inflatables, American has featured them in several big events. The payoffs, according to Wallace, included team engagement and improved visibility along with more foot traffic to recruitment booths. “Tom and the rest of the team were great to work with.”

Ready to take your own brand or product from the runway into the stratosphere? Give us a call today to discuss the options.

Featured in Landmarketing Issue 59

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What Others Say About Landmark Creations

"Our Landmark Creations blast tunnel made for an incredible night and it was exeremley well received by the players, coaches and fans. Thanks to you and your team for a first class effort. Regards."

- Glenn Mastro, Watchung Hills Warriors Touchdown Club

“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”

- B. Gerety, Veryfine Products, Inc.

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company

"I chose Landmark Creations because they had a reasonable price for a customized inflatable. The other inflatables featured on their site made me confident that they could produce exactly what I was looking for."

- Sara Chadeck, KONO 101.1 FM