How to Turn a Buffalo Inflatable Mascot into a Landmark

ATV Resort Uses Inflatable Mascot as a True Landmark

How many times, in the course of your weekly conversations, does the sentence "Just turn right at the giant buffalo" come into play? That's what we thought.

When you own and operate an ATV resort and family farm with trails, people are more prone to that sort of thing.

Just ask Chris Morrill, General Manager of Buffalo Trail Cabins, Cottages & Campground. He knows that location awareness in the hills of West Virginia — and media coverage — are the keys to their success.

"We purchased an old gas station and turned it into a welcome center for ATV enthusiasts and travelers," Chris said. "The center is just 500 feet from Buffalo Trail and at an intersection where a large majority of ATV vacationers would drive right by instead of turning toward Buffalo Trail. We put Bobby Joe (our inflatable mascot) on the roof and media coverage blew up! People now say, 'Turn right at the big buffalo.'"

Buffalo can be ornery critters, so Chris was in the market for one that was even-tempered, easy to set up, and fond of the outdoors. Bobby Joe Buffalo, Jr. was just what they needed. "Landmark had this massive inflatable mascot for a great price and we thought it would do the trick. It sure did! Fast delivery, easy setup, and within minutes we were slowing down traffic!".

Featured in Landmarketing Issue 56

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What Others Say About Landmark Creations

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"We had the inflatable hockey player out in front of the coliseum and it caused such a crowd! Thanks for the professional job you and your company did for me!"

- Scott Adams, Liquid Box Inc.

“We wanted to convey our 'money-saving' message; what better way than a 14-foot-tall inflatable booth with money flying around in it?”

- B. Hoffman, Hydra-Flex

"Our Landmark Creations blast tunnel made for an incredible night and it was exeremley well received by the players, coaches and fans. Thanks to you and your team for a first class effort. Regards."

- Glenn Mastro, Watchung Hills Warriors Touchdown Club

“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”

- Anika Hage, WatersMolitor