National Atmospheric Deposition Program Uses Custom Inflatable for Cause Marketing

National Atmospheric Deposition Program Celebrates 38 Years With Custom Inflatable

Almost four decades ago, the U.S. government decided to measure atmospheric deposition and study its effects on the environment.

This project came to be known as the National Atmospheric Deposition Program (NADP). The primary focus is monitoring the changing chemical climate in America (for example, acid rain).

Since then, this work has gone global with the International Conference on Acid Deposition. In 2015, for the first time in 38 years, the conference returns to the United States.

While this is serious work, Lisa Volk, Business and Financial Coordinator for the conference, said, "We wanted to make a statement at our conference — something fun for the attendees at a scientific conference." The custom inflatable raindrop was just the thing to draw attention to this type of cause marketing and boost attention via social sharing. "Attendees had fun — people took their pictures with it."

I'm sure they did. At 20 feet high, it's hard to miss this giant display. Which is, after all, the point, right?

Featured in Landmarketing Issue 56

View More "Non-Profit and Cause Marketing Inflatables" Articles

Inflatable Arch Helps Florida Nonprofit Reach New Heights for Life

Custom Inflatable Arch Adds Professional Flair at Annual Fundraising Walk

Custom Giant Inflatable Arch Boosts Community Engagement and More

Custom Inflatable Bulldog Fetches Attention and Accolades

What Others Say About Landmark Creations

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

- Oneyda Cuevas, Hope Through Grace, Inc.

"Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."

- Michelle Froese, Missouri University

"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."

- W.C.P., CRN International

“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

- David Parker, Pacific Road Runners Club

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's