Running of the Bays Uses Mobile Finish Line for Multiple Purposes
Road Race Promoters Employ Mobile Finish Line for Multiple Uses
After using balloons and vinyl banners draped across the street, the folks involved with the Running of the Bays decided they wanted to "look like a professional road race." That's when they contacted Landmark Creations.
On their wish list was a tool that would promote their brand, increase media visibility, be customizable for sponsors, and be simple to move from event to event. The perfect solution was an inflatable archway.
The bright blue color stands out (helpful for both marketing and logistics) and is an excellent backdrop for small custom banners that display paid sponsor logos, the event's band or practically any other message. Because this is an inflatable mobile finish line, it deflates quickly, packs up in a snap and is easily transported to other events.
From sporting events to fairs and festivals, Director Mark Wegschied says his favorite benefit of the starting / finish line is "Great press coverage!!"
Truer words have never been spoken.
Featured in Landmarketing Issue 56
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What Others Say About Landmark Creations
"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."
- B. Eble, Hot Stuff Foods
"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."
- Karen Klevesahl, SMET Construction
“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”
- P. Donaldson, American Cancer Society
"We TRULY appreciate your service and excellent workmanship. We look forward to working with you all in the future!"
- Amanda Frith, Dalton Agency
The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.
- J. Werth, Ivar's Restaurant
"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."
- Sam Abbitt, Savage Race






