Prehistoric Inflatable Mascot Helps Promote Clayton's Bedrock Line of Homes

Bedrock + Dinosaurs = Luxury Manufactured Homes

When someone says "bedrock" and "dinosaurs" your first thought is probably Fred Flintstone. But Fred never had a house like this! Clayton Homes General Manager, Don McCann, explains that they chose the dinosaur because of the name of their new line of manufactured homes: Bedrock.

"These are unique in our market as they feature granite countertops."

Unlike his slow, prehistoric counterpart, the Clayton dino really gets around! If he follows the same path as their first inflatable mascot (a caveman named Lou), the dino will travel a five-state route.

This custom inflatable is up to the task because it packs, unpacks, inflates and deflates quickly and easily. That's just the ticket for Clayton because they are constantly advertising their weekend promotions at various locations.

Don is quick to point out, "Our goal is to create brand awareness with our facility and our products through our dealer base by offering them free use of our inflatable for their promotional events. Each of our dealers has increased traffic flow at their sales centers with the use of Lou and Dino. We have a long waiting list for each inflatable (about six months for each of them)!"

I think that type of success speaks for itself.

Featured in Landmarketing Issue 43

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What Others Say About Landmark Creations

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company

"We received our inflatable and gave it a test run Saturday afternoon. To be short; Excellent Work. Thanks again for all your efforts."

- Curtis Gadula, Brock University

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."

- Greg Stone, Peach Tree Healthcare

"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."

- Sam Abbitt, Savage Race

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners