Prehistoric Inflatable Mascot Helps Promote Clayton's Bedrock Line of Homes

Bedrock + Dinosaurs = Luxury Manufactured Homes

When someone says "bedrock" and "dinosaurs" your first thought is probably Fred Flintstone. But Fred never had a house like this! Clayton Homes General Manager, Don McCann, explains that they chose the dinosaur because of the name of their new line of manufactured homes: Bedrock.

"These are unique in our market as they feature granite countertops."

Unlike his slow, prehistoric counterpart, the Clayton dino really gets around! If he follows the same path as their first inflatable mascot (a caveman named Lou), the dino will travel a five-state route.

This custom inflatable is up to the task because it packs, unpacks, inflates and deflates quickly and easily. That's just the ticket for Clayton because they are constantly advertising their weekend promotions at various locations.

Don is quick to point out, "Our goal is to create brand awareness with our facility and our products through our dealer base by offering them free use of our inflatable for their promotional events. Each of our dealers has increased traffic flow at their sales centers with the use of Lou and Dino. We have a long waiting list for each inflatable (about six months for each of them)!"

I think that type of success speaks for itself.

Featured in Landmarketing Issue 43

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What Others Say About Landmark Creations

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."

- W. Forrestal, Apex Sports Authority

"I chose Landmark Creations because they had a reasonable price for a customized inflatable. The other inflatables featured on their site made me confident that they could produce exactly what I was looking for."

- Sara Chadeck, KONO 101.1 FM

“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”

- B. Campbell, Enterprise Beverage Group, LLC

“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

- David Parker, Pacific Road Runners Club