Trax Tires Uses an Inflatable Billboard & RC Vehicle to Make an Impression

Tires & Tailgating Are a Winning Combination for this Inflatable Billboard

If you want to attract lots of attention while tailgating, follow Trax Tires' example. Using their inflatable billboard, Trax sets up a tailgating tent at all University of Southern Alabama home football games. But it's no ordinary tent. It's an entire community.

In addition to creating an atmosphere of excitement and team spirit, the Trax Tires community (called JagTrax) offers a way to reward those who have given back to the city of Mobile. Each week, the winning organization wins game tickets and more plus a chance to hang out at the JagTrax with company reps and others.

Fellow Jaguars fans can stop by for food and t-shirts, and to try their hand at racing the RC monster truck around its course. The entire time the Trax inflatable billboard is front and center to help reinforce branding.

Kimberly McKeand, Marketing Director of Trax Tires, told us, "So far we have received a lot of positive feedback from people in our community saying that they love [our inflatable billboard]. We hope people will see our inflatable tire and remember our name when it comes time for them to purchase tires or have their vehicles serviced." After all, that's the name of the game… make a lasting impression that brings customers to your door.

automotive industry inflatables, inflatable tents, trade show displays, Featured in Landmarketing Issue 60

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What Others Say About Landmark Creations

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

- David Parker, Pacific Road Runners Club

"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."

- Sam Abbitt, Savage Race

"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."

- Heidi Sammon, Minnesota Twins