Trax Tires Uses an Inflatable Billboard & RC Vehicle to Make an Impression

Tires & Tailgating Are a Winning Combination for this Inflatable Billboard

If you want to attract lots of attention while tailgating, follow Trax Tires' example. Using their inflatable billboard, Trax sets up a tailgating tent at all University of Southern Alabama home football games. But it's no ordinary tent. It's an entire community.

In addition to creating an atmosphere of excitement and team spirit, the Trax Tires community (called JagTrax) offers a way to reward those who have given back to the city of Mobile. Each week, the winning organization wins game tickets and more plus a chance to hang out at the JagTrax with company reps and others.

Fellow Jaguars fans can stop by for food and t-shirts, and to try their hand at racing the RC monster truck around its course. The entire time the Trax inflatable billboard is front and center to help reinforce branding.

Kimberly McKeand, Marketing Director of Trax Tires, told us, "So far we have received a lot of positive feedback from people in our community saying that they love [our inflatable billboard]. We hope people will see our inflatable tire and remember our name when it comes time for them to purchase tires or have their vehicles serviced." After all, that's the name of the game… make a lasting impression that brings customers to your door.

automotive industry inflatables, inflatable tents, trade show displays, Featured in Landmarketing Issue 60

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What Others Say About Landmark Creations

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

"Our Landmark Creations blast tunnel made for an incredible night and it was exeremley well received by the players, coaches and fans. Thanks to you and your team for a first class effort. Regards."

- Glenn Mastro, Watchung Hills Warriors Touchdown Club