O'Reilly Inflatable Battery: Custom Inflatable Advertising Balloons Make A Big Impression

O'Reilly's Inflatable Battery Drives Awareness to the SuperStart Brand

O'Reilly Battery is one of the largest specialty retailers of automotive aftermarket parts, tools, supplies, equipment and accessories in the U.S.

Serving do-it-yourselfers as well as pros, they needed a creative way to rise above traditional branding methods. After all, when one of your brand names is SuperStart, you need a super way to promote products.

That's why O'Reilly Auto Parts chose a custom inflatable battery for their on-site events.

At 15-feet tall, this giant, custom inflatable stops customers in their tracks with curiosity opening the door for a conversation about the differences between SuperStart and other batteries. And it works wonderfully not only at retail locations, but also on the road. O'Reilly Battery has used inflatable advertising at motor sports events including NASCAR and NHRA as well as grand openings for new stores to build branding and awareness of the SuperStart name. What success have they had? According to company officials, "We are still in the early phrases, but [inflatable advertising] has really helped drive awareness and attention to the battery category. Most people stop and ask about SuperStart."

Suffice it to say, this custom inflatable has really "charged" O'Reilly's branding efforts!

automotive industry inflatables, inflatable tents, trade show displays, Featured in Landmarketing Issue 60

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What Others Say About Landmark Creations

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.

- J. Werth, Ivar's Restaurant

"I chose Landmark Creations because they had a reasonable price for a customized inflatable. The other inflatables featured on their site made me confident that they could produce exactly what I was looking for."

- Sara Chadeck, KONO 101.1 FM

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.