Big Gorilla Auto Sales Inflatable Mascot

When you look back over the history of inflatables, one thing that stands out is the inflatable gorilla. Today, that legendary icon is still performing well for businesses all across the country including one used-car dealership in Lakeland, Florida.

With a name like Big Gorilla Auto Sales, it doesn't take long to decide what your mascot will be. When the car retailer decided to bring their namesake to life (so to speak), they chose Landmark Creations. A poor experience with a foreign-made inflatable in years past convinced Big Gorilla that made in the USA is best.

Their goal for the inflatable mascot was to make it easy for customers to find them, so they could take advantage of the low prices and in-house financing. Standing 26-feet tall with his bright yellow attire, slick shades and funky little smile, this big guy catches the attention of everyone.

Has it worked? Oh yes! The Big Gorilla team boasts, "Everybody knows about our dealership because it's the place with the big gorilla!"

automotive industry inflatables, inflatable tents, trade show displays, Featured in Landmarketing Issue 60

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What Others Say About Landmark Creations

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

"Our Landmark Creations blast tunnel made for an incredible night and it was exeremley well received by the players, coaches and fans. Thanks to you and your team for a first class effort. Regards."

- Glenn Mastro, Watchung Hills Warriors Touchdown Club

"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"

- Laurie Henry, Trinity Science Solutions LLC

"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."

- Greg Stone, Peach Tree Healthcare

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company