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Polar Bear in Illinois - This Custom Inflatable Mascot Causes a Stir

Behr Inflatable Polar Bear MascotThe Behr Bear Custom Inflatable Mascot

What would you do if you saw a polar bear on the streets? Under ordinary circumstances, you'd run for your life! With the Behr custom inflatable mascot however, you can run in and join the celebration.

This party animal gets around! Behr Iron & Metal (a metal recycling company) uses their polar bear mascot at customer appreciation events. There are also plans for an appearance at the grand opening for their newest location. 

When asked about Behr's inflatable mascot, Creative Director, Laura Laumer, explained, "We want to draw people to our locations during special events and hope [the bear] will be an attention grabber. We want people to stop, just to look at him and stay because there's an event happening. Where else are you going to see a 15' polar bear in Illinois?" That's one of the many benefits of using a custom inflatable and a primary reason they work so well with mobile marketing events. In fact, Behr has already seen results from their inflatable.

"He definitely is a conversation starter. At our events we've had a few people drive in off the street when they saw him and it gave us the opportunity to engage new customers. Everyone that sees our 'Behr' is absolutely amazed at how cool (and tall!) he is. The process of having him created was practically seamless and everyone at Landmark has been helpful and friendly!"

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What Others Say About Landmark Creations


"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40

"Our Landmark Creations blast tunnel made for an incredible night and it was exeremley well received by the players, coaches and fans. Thanks to you and your team for a first class effort. Regards."

- Glenn Mastro, Watchung Hills Warriors Touchdown Club

"We TRULY appreciate your service and excellent workmanship. We look forward to working with you all in the future!"

- Amanda Frith, Dalton Agency

“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”

- Christy Bernard, Tony Chachere’s

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic