Inflatable Cash Booth Draws a Curious Crowd of Onlookers at Trade Shows

Inflatable Cash Booth Is a Winner on the Trade Show Floor

When "innovation" is in your name, you can't settle for the same old seen-everywhere trade show booths that other companies use. Hydra-Flex Fluid Innovation needed a stand-out display that would grab the attention of everyone in the building, and that's just what their inflatable cash vault did for them.

Towering above the other booths and sporting a prominently displayed company logo, this inflatable is the first thing many trade show attendees notice.

Curious glances soon bring a stream of visitors to Hydra-Flex's booth, where it's clear there's something different about this display. Lucky booth visitors got a chance to step inside the interactive inflatable to be surrounded by swirling dollar bills, and an invitation to take home as many as they can capture.

"We wanted to convey our 'money-saving' message," reports Marketing Assistant Brandon Hoffman. "What better way than a 14-foot-tall inflatable booth with money flying around in it?"

Not only does Hydra-Flex's inflatable do a great job of attracting attention, it also gets the crowd talking. You can bet that everyone who visits this trade show booth shares stories of the fun they had trying to snatch dollars out of the air … all thanks to Hydra-Flex and their innovative marketing.

Featured in Landmarketing Issue 54

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What Others Say About Landmark Creations

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School

“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”

- Anika Hage, WatersMolitor

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”

- Christy Bernard, Tony Chachere’s