Inflatable Arch Brings Brand Awareness to Outdoor Events

Inflatable Arch Kicks Off Road Races in Style

Do one thing, and do it well — that's Thule's philosophy. It's a plan that has turned them into a leader in the sports industry, so whether you're looking for bike carriers, roof racks, or sport strollers, they're the brand you ask for.

It makes sense, then, that when Thule needed a way to get their name in front of more sports enthusiasts, they would choose a custom inflatable arch to get the job done.

Used by causes everywhere to mark the start of charity races, triathlons, and other events, arches not only help organize the participants, but they offer plenty of photo ops as well. For Thule, the portable, go-anywhere design is ideal for traveling from event to event, and the distinctive logo leaves no doubt who sponsored the day's festivities.

This striking black-and-white arch puts Thule's brand front and center of every race, and keeps them front of mind in their target market — sports enthusiasts. Not only does it stand proudly above the crowd, but it's captured in nearly every photograph of the event, too. Perhaps best of all, though, the arch mirrors the simple elegance of their designs, and we think that's a message that can't be beat.

Featured in Landmarketing Issue 54

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What Others Say About Landmark Creations

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's

The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.

- J. Werth, Ivar's Restaurant

"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."

- April Lo, SKA Events

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

- David Parker, Pacific Road Runners Club