Giant Inflatable Logo Represents New Relationship-Based Brand

United Shore Uses Inflatable Logo to Launch Rebranding Campaign

Rebranding a company takes work. Once you've depended on a brand for years, breaking away and moving in another direction (even if it is a better, more representative one) can be a challenge.

That's one reason United Shore approached Landmark Creations about developing a giant inflatable logo for their company fair.

This event and company pep rally was where the new logo was unveiled in front of 1,100 employees and their families. Why a “U”? According to Kelsie Lathrop, Marketing Coordinator, "The U represents two people coming together building a relationship."

Kelsie continues to explain that the increase in visibility the new inflatable logo provided helped project United Shore's new brand. "The U was a clear symbol of our new look and feel, and [how we were] uniting together as a team and company. It turned out great and was a huge hit at our events!"

United Shore had other options, but they chose Landmark Creations for two important reasons: our excellent customer service and our ability to create a custom inflatable in a timely manner to their specifications.

Making plans to rebrand your company? Contact Landmark Creations today to discuss an impactful inflatable!

Featured in Landmarketing Issue 50

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What Others Say About Landmark Creations

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- P. Donaldson, American Cancer Society

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

"Thank you so much for getting the arch to us in time for our event! The arch looked great and we couldn't of been happier with the look. Looking forward to ordering another arch from you for our 2013 events!"

- Holly Vittengl, Gladiator Assault Challenge

"I chose Landmark Creations because they had a reasonable price for a customized inflatable. The other inflatables featured on their site made me confident that they could produce exactly what I was looking for."

- Sara Chadeck, KONO 101.1 FM

“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

- David Parker, Pacific Road Runners Club

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation