Cold-Air Inflatable Mascot Raises Breast Cancer Awareness & Bank Brand Recognition
Local Bank Plans a Promotional Tour Using Cold-Air Inflatable Pig Mascot
When you hear talk of a pig going on tour, your first thought might be of Miss Piggy. Not in this case. Bank of Cherokee has a different pig and a much higher purpose in mind.
Following a tradition of community service, Beth West, Director of Marketing and Community Development, chose Landmark Creations to design and bring to life "Penny," their inflatable mascot. Standing 13 feet high and proudly sporting the bank logo, Penny springs onto the scene ready to handle an impressive tour schedule.
"Penny will be featured at the Annual Wild West Fall Fest, a local festival raising awareness for all special-needs persons, young and old," says Ms. West. "Penny Pig will also be on our Christmas Parade Float in our two area Christmas parades. Her inaugural event was honoring breast cancer survivors for October Breast Cancer Awareness month. We invited survivors to participate in a balloon release, as seen in the picture."
Because of her compact size and easy portability, Penny should have no problem keeping pace with all her public appearances. Check out her first video on social media!
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Landmarketing Issue 55 - Autumn 2015
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What Others Say About Landmark Creations
"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."
- Jackie Allen, March of Dimes
“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”
- B. Gerety, Veryfine Products, Inc.
"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."
- Karen Klevesahl, SMET Construction
“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”
- B. Campbell, Enterprise Beverage Group, LLC
“He’s fantastic! And already promised to four stores... Thank everyone for all their great work.”
“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”
- Vaughan Cutillo, Montauk Brewing Company