Giant Inflatable Guitar Helps Promote Innovative Music Experience

Giant Inflatable Guitar Promotes an Entirely New Music Mix-Perience

If you shy away from music festivals because they are uncomfortable and surrounded by cheap food and minimal amenities, you'll love KAABOO Del Mar.

This California-based group has created a whole new mix-perience when it comes to live, outdoor musical entertainment.

To promote their revolutionary concept, KAABOO Del Mar mounted a giant inflatable rack of guitars to their parade float and took off down the street. Because of its size when deflated, the guitar inflatable is easy to transport to whichever events KAABOO attends so they can get the most mileage from their promotional balloon. If he/she chooses, the event planner can also incorporate the inflatable into the stage set to reinforce branding.

Emily Byer, Director of Marketing, explained, "Landmark was quick to respond to my questions, had the knowledge and ability to act quickly and execute on our vision." We hear that a lot! "[The giant inflatable] did attract attention and add credibility to our promotional booth."

Looking for a promotional tool that is as innovative as you are? Talk with us about your vision.

Featured in Landmarketing Issue 55

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What Others Say About Landmark Creations

"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."

- W.C.P., CRN International

"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."

- W. Forrestal, Apex Sports Authority

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."

- R. Stever-Zeitlin, General Mills

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's