Skip to main content

Giant Inflatable Tent Becomes Focal Point of Festival

SOCO Inflatable TentInflatable Tent Becomes an Instant Attraction at National Comedy Festival

Because Red Moon Marketing specializes in results-driven programs using eye-catching creativity, they are well aware of the powerful impact inflatables can have.

When you're promoting a client (in this case, Southern Comfort) at a crowded national event, having a focal point is critical so you can interact with as many people as possible. This is precisely why Red Moon opted to use an inflatable tent as Southern Comfort's display at the Oddball Comedy Festival.

Vice President Greg Luehrs explains, "The Southern Comfort inflatable spider tent became an instant attraction for fans attending the festival. Red Moon tours around the U.S. to 18 markets, fueling the crowds with the signature fruit and spice liqueur beverage, and had to have a proper venue to provide an interactive experience for attendees along the way."

The bright colors and enormous size made it easy for people to see the tent from a distance. On a sunny afternoon, the inflatable also provided some welcome shade.

"Foot traffic was always steady from open to close, which led to increased product sales. The feedback we received on our display is fantastic and it all starts with the first thing they see, the SOCO Spider Inflatable!"


View More "Beverage Industry Marketing Inflatables" Articles

Custom Inflatable Distillery Makes a Spirited Impact
Custom Inflatable Bottle Makes a Splash at the Super Bowl
Inflatable Replica Bottle Raises Visibility for New Craft Vodka
Golf Ball Inflatable Sphere Drives Foot Traffic at Legendary Celebrity Tournament

What Others Say About Landmark Creations


"Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."

- Michelle Froese, Missouri University

"Give our races a 'big event' feel.  They look cool in photos and videos, and they help us establish the look and feel of our brand."

- Sam Abbitt, Savage Race

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- P. Donaldson, American Cancer Society

"After speaking to a number of vendors, Landmark Creations had the professionalism, customer service, ingenuity, and creativity that we did not find elsewhere."

- Sean Conway, Arch and Loop

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises