Marlin Character Inflatable Costume Keeps Customers Happy

Customers Ask for Car Wash Express's Marlin Character Inflatable

Fast, friendly and wet… few things could be a more appropriate representative of a speedy car wash than a marlin. That's precisely why Car Wash Express chose this creature as its front man (front fish?).

Standing about eight-feet tall, the marlin costume is the latest addition to the marketing department of this high-volume wash.

While their new character inflatable costume has only been in use a short while, she has already made an impact. Brett Meinberg, President of Car Wash Express, tells us, "We have not had [our inflatable mascot] long, but people already love it, and when we do not have it out, they ask for it."

With a primary goal of branding the washes, Brett has plans to use his new inflatable street side to capture the attention of passersby. In addition, entertaining kids who visit one of the five Car Wash Express locations with their parents is also in the works.

Is it possible to form an opinion of an inflatable mascot in a short time frame? Sure it is. "This is the best marketing investment I have ever made. This thing is just plain amazing!" We agree 100%.

automotive industry inflatables, inflatable tents, trade show displays, Featured in Landmarketing Issue 60

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What Others Say About Landmark Creations

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

"We received our inflatable and gave it a test run Saturday afternoon. To be short; Excellent Work. Thanks again for all your efforts."

- Curtis Gadula, Brock University

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”

- B. Gerety, Veryfine Products, Inc.

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company