Creative Advertising Helps Enhance TV Coverage for Sutter Home
What Do Giant Advertising Inflatables, Hamburgers and Wine Have in Common?
They all played an essential part in enhancing the television coverage of Sutter Home's Build A Better Burger Recipe National Contest and Cook-off. The winery thought this form of creative advertising would work well because, "The event was covered by TV and we wanted a strong logo appearance."
With brand recognition being a primary goal, Sutter Home chose Landmark Creations to develop their 12-foot by three-foot wine bottles in Merlot, Zinfandel, Cabernet Sauvignon and Chardonnay. In striking detail, the bottles were identical to those found on store shelves across the country.
This past May, the giant advertising inflatables were part of the 16th annual event that drew contestants nationwide to compete for a $50,000 grand prize. The winner also received the honor of having their recipe included in future editions of the Build A Better Burger book.
The inflatable bottles provided an excellent photo op for the media as well as offering constant reinforcement. The end result? Sutter Home was pleased to report they did what they set out to do and "achieved a high level of recognition at the event."
-
Fort Worth Falcons Inflatable Youth Football Tunnel
-
Landmarketing Issue 21 - Spring 2007
-
Wine Bottle Product Replica Stands Above the Crowd
-
Not Moonshine, Just an Amazingly Realistic Inflatable Product Replica
-
Sapporo's Giant Inflatable Beer Bottle at Cherry Blossom Festival
-
Cuppy's Coffee Kiosks Increase Sales with Inflatable Costumes
-
Inflatable Product Replica Draws Attention and Increases Sales
-
Giant Inflatable Tent Becomes Focal Point of Festival
-
Inflatable Balloon Guy Stars In Television Commercial
View More "Beverage Industry Marketing Inflatables" Articles
What Others Say About Landmark Creations
“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”
- B. Campbell, Enterprise Beverage Group, LLC
"I chose Landmark Creations because they had a reasonable price for a customized inflatable. The other inflatables featured on their site made me confident that they could produce exactly what I was looking for."
- Sara Chadeck, KONO 101.1 FM
"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."
- Greg Stone, Peach Tree Healthcare
"After speaking to a number of vendors, Landmark Creations had the professionalism, customer service, ingenuity, and creativity that we did not find elsewhere."
- Sean Conway, Arch and Loop
"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."
- W.C.P., CRN International
“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”
- Lelia King, Charlotte Center City Partners