O'Reilly Inflatable Battery: Custom Inflatable Advertising Balloons Make A Big Impression

O'Reilly's Inflatable Battery Drives Awareness to the SuperStart Brand

O'Reilly Battery is one of the largest specialty retailers of automotive aftermarket parts, tools, supplies, equipment and accessories in the U.S.

Serving do-it-yourselfers as well as pros, they needed a creative way to rise above traditional branding methods. After all, when one of your brand names is SuperStart, you need a super way to promote products.

That's why O'Reilly Auto Parts chose a custom inflatable battery for their on-site events.

At 15-feet tall, this giant, custom inflatable stops customers in their tracks with curiosity opening the door for a conversation about the differences between SuperStart and other batteries. And it works wonderfully not only at retail locations, but also on the road. O'Reilly Battery has used inflatable advertising at motor sports events including NASCAR and NHRA as well as grand openings for new stores to build branding and awareness of the SuperStart name. What success have they had? According to company officials, "We are still in the early phrases, but [inflatable advertising] has really helped drive awareness and attention to the battery category. Most people stop and ask about SuperStart."

Suffice it to say, this custom inflatable has really "charged" O'Reilly's branding efforts!

automotive industry inflatables, inflatable tents, trade show displays, Featured in Landmarketing Issue 60

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What Others Say About Landmark Creations

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

"Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."

- Michelle Froese, Missouri University

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

“He’s fantastic! And already promised to four stores... Thank everyone for all their great work.”

- Precision Tune Auto Care

“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”

- Christy Bernard, Tony Chachere’s