Rite Aid's Inflatable Arch Supports Children's Miracle Network
Ready? Set? Go!
When you want to kick events off the "Rite" way, there are two things to keep in mind. First, you need a highly visible inflatable arch. Second, you need a meaningful event to launch.
Because Rite Aid has both, they've seen great success with their marketing and fundraising efforts.
It's important for the employees and management of the Rite Aid Customer Support Center in Aberdeen, Maryland, to show their community loyalty. What better way than contributing to a worthy cause and saving lives? In addition to their family fun day and a few car shows, the Rite Aid inflatable archway proudly serves as a starting gate for annual Children's Miracle Network golf tournaments to raise money for Johns Hopkins Hospital, a 5K fundraiser and other notable events.
Throughout all the fun, the inflatable archway has contributed to Rite Aid realizing some very important goals. "It allows us to be seen and let our neighbors know about our involvement in the community. More importantly, it also shows that our local distribution center for Rite Aid is a big contributor to our local CMN hospital," says Brian Andrychowski, Facility Manager.
On your mark. Get set. Let's go save some kids!
Featured in Landmarketing Issue 35
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