Rite Aid's Inflatable Arch Supports Children's Miracle Network
Ready? Set? Go!
When you want to kick events off the "Rite" way, there are two things to keep in mind. First, you need a highly visible inflatable arch. Second, you need a meaningful event to launch.
Because Rite Aid has both, they've seen great success with their marketing and fundraising efforts.
It's important for the employees and management of the Rite Aid Customer Support Center in Aberdeen, Maryland, to show their community loyalty. What better way than contributing to a worthy cause and saving lives? In addition to their family fun day and a few car shows, the Rite Aid inflatable archway proudly serves as a starting gate for annual Children's Miracle Network golf tournaments to raise money for Johns Hopkins Hospital, a 5K fundraiser and other notable events.
Throughout all the fun, the inflatable archway has contributed to Rite Aid realizing some very important goals. "It allows us to be seen and let our neighbors know about our involvement in the community. More importantly, it also shows that our local distribution center for Rite Aid is a big contributor to our local CMN hospital," says Brian Andrychowski, Facility Manager.
On your mark. Get set. Let's go save some kids!
Featured in Landmarketing Issue 35
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Landmarketing Issue 35 - Autumn 2010
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- Amanda Frith, Dalton Agency
The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.
- J. Werth, Ivar's Restaurant
“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”
- B. Campbell, Enterprise Beverage Group, LLC
"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."
- Jackie Allen, March of Dimes
"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."
- Mason-Harrison, Jarrard Enterprises
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- Scott Adams, Liquid Box Inc.