Inflatable Mascots Make for a Great Grand Opening Idea

Ashley Furniture Wellness Center "Big Guy"

When Ashley Furniture called and requested we make a smiley-faced doctor for their grand opening, we were a little confused. A doctor for a furniture store? Once they explained, it all made sense.

Ashley Furniture, in conjunction with a local medical facility, opened an on-campus clinic for employees and covered family members. To help announce the new clinic, they created a friendly cartoon doctor to serve as their mascot. Used in all communications and marketing about the new facility, Ashley decided the doc would make a wonderful grand opening idea. They contacted Landmark Creations to design a 15-foot-tall inflatable mascot.

They were hoping that the addition of the inflatable version of the mascot would provide big benefits at the grand opening and also press conferences. What results did they get? Improved foot traffic, more recognition, positive comments from everyone and press coverage on TV, radio and in the newspaper.

Shannon Duha, Creative Director for Ashley commented, "The inflatable exceeded our expectations of use. Everyone immediately sought an answer for 'what he was doing there' - it was PERFECT!"

Featured in Landmarketing Issue 27

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What Others Say About Landmark Creations

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

"We received our inflatable and gave it a test run Saturday afternoon. To be short; Excellent Work. Thanks again for all your efforts."

- Curtis Gadula, Brock University

"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."

- W. Forrestal, Apex Sports Authority

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School

“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

- David Parker, Pacific Road Runners Club

"Thank you so much for getting the arch to us in time for our event! The arch looked great and we couldn't of been happier with the look. Looking forward to ordering another arch from you for our 2013 events!"

- Holly Vittengl, Gladiator Assault Challenge