Roadrunner Inflatable Mascot Consistently Draws Crowds

Roadrunner Inflatable Mascot

What says "beep beep" and runs circles around other forms of mobile marketing? The Road Runner, of course! How do we know? Time Warner Cable has the pictures to prove it.

They took their inflatable mascot on the road during their mobile marketing tour to build awareness and drum up new customers for their Road Runner high-speed cable service. First stop… Erie County Fair. This 15-foot-tall inflatable mascot worked wonders to draw crowds to the Time Warner booth.

Both children and adults slowed their quick pace as they walked by, then stopped to see this giant bird. Next stop… Ralph Wilson Stadium, home of the Buffalo Bills where the Road Runner got a similar reception.

Halfway through their mobile marketing tour, this high-speed fowl and his groupies met up with country music stars Halfway to Hazard. Being one of the best-known birds in America has its advantages! Overall, the inflatable cartoon left his mark in the memories of countless hundreds of people which enabled Time Warner Cable to effectively improve branding and increase product exposure.

Featured in Landmarketing Issue 27

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"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."

- B. Eble, Hot Stuff Foods

The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.

- J. Werth, Ivar's Restaurant

“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”

- Anika Hage, WatersMolitor

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School

"I chose Landmark Creations because they had a reasonable price for a customized inflatable. The other inflatables featured on their site made me confident that they could produce exactly what I was looking for."

- Sara Chadeck, KONO 101.1 FM

Roadrunner Inflatable Mascot Consistently Draws Crowds