Inflatable Mascots Make for a Great Grand Opening Idea

Ashley Furniture Wellness Center "Big Guy"

When Ashley Furniture called and requested we make a smiley-faced doctor for their grand opening, we were a little confused. A doctor for a furniture store? Once they explained, it all made sense.

Ashley Furniture, in conjunction with a local medical facility, opened an on-campus clinic for employees and covered family members. To help announce the new clinic, they created a friendly cartoon doctor to serve as their mascot. Used in all communications and marketing about the new facility, Ashley decided the doc would make a wonderful grand opening idea. They contacted Landmark Creations to design a 15-foot-tall inflatable mascot.

They were hoping that the addition of the inflatable version of the mascot would provide big benefits at the grand opening and also press conferences. What results did they get? Improved foot traffic, more recognition, positive comments from everyone and press coverage on TV, radio and in the newspaper.

Shannon Duha, Creative Director for Ashley commented, "The inflatable exceeded our expectations of use. Everyone immediately sought an answer for 'what he was doing there' - it was PERFECT!"

Featured in Landmarketing Issue 27

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What Others Say About Landmark Creations

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40

“He’s fantastic! And already promised to four stores... Thank everyone for all their great work.”

- Precision Tune Auto Care

"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

- Oneyda Cuevas, Hope Through Grace, Inc.

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners