Inflatable Mascots Make for a Great Grand Opening Idea

Ashley Furniture Wellness Center "Big Guy"

When Ashley Furniture called and requested we make a smiley-faced doctor for their grand opening, we were a little confused. A doctor for a furniture store? Once they explained, it all made sense.

Ashley Furniture, in conjunction with a local medical facility, opened an on-campus clinic for employees and covered family members. To help announce the new clinic, they created a friendly cartoon doctor to serve as their mascot. Used in all communications and marketing about the new facility, Ashley decided the doc would make a wonderful grand opening idea. They contacted Landmark Creations to design a 15-foot-tall inflatable mascot.

They were hoping that the addition of the inflatable version of the mascot would provide big benefits at the grand opening and also press conferences. What results did they get? Improved foot traffic, more recognition, positive comments from everyone and press coverage on TV, radio and in the newspaper.

Shannon Duha, Creative Director for Ashley commented, "The inflatable exceeded our expectations of use. Everyone immediately sought an answer for 'what he was doing there' - it was PERFECT!"

Featured in Landmarketing Issue 27

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What Others Say About Landmark Creations

"Landmark Creations has been our go-to supplier for 15 years. Tom and his team are people we count on to make our products look good."

- J. Doyle, Scenery First

“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

- David Parker, Pacific Road Runners Club

“He’s fantastic! And already promised to four stores... Thank everyone for all their great work.”

- Precision Tune Auto Care

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”

- B. Campbell, Enterprise Beverage Group, LLC