Inflatable Replica Highlights Importance of Cancer Screenings

Inflatable replica arch promotes colon cancer screenings

Highland District Hospital faced a daunting challenge: How could they convince more people to make appointments for colonoscopies?

Their answer was highly inventive. They commissioned Landmark Creations to build a giant inflatable colon.

Located in Hillsboro, Ohio, Highland holds an annual health fair for its mainly rural community.

And, at its most recent fair – April 14, 2018 – it unveiled the inflatable replica: a huge pinkish-orange arch that looks exactly like a large intestine, complete with faux blood vessels and polyps (small growths that can lead to cancer).

According to Highland Hospital Foundation Director Cathy Jones, the inflatable arch was set up right at the fair's registration area. That meant participants had to walk through it in order to enter the fair.

Some 800 visitors passed under the arch in the course of three hours... and most were impressed (as well as amused) by the dramatic display. Two physicians were on hand to answer visitors' questions. And, says Jones, it all went off beautifully, as participants gained greater awareness of the importance of preventive screenings.

Why did Jones choose Landmark to construct the realistic inflatable replica? She reports that she'd received a recommendation from the staff at Upper Valley Hospital. Which just goes to show that top-quality work will always get great word-of-mouth!

Featured in Landmarketing Issue 61

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What Others Say About Landmark Creations

“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”

- B. Gerety, Veryfine Products, Inc.

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"Thank you so much for getting the arch to us in time for our event! The arch looked great and we couldn't of been happier with the look. Looking forward to ordering another arch from you for our 2013 events!"

- Holly Vittengl, Gladiator Assault Challenge

"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."

- B. Eble, Hot Stuff Foods

“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

- David Parker, Pacific Road Runners Club

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center