Inflatable, Giant Logo Spreads the Word about Healthy Living

Peach Tree Healthcare Attracts Attention with a Giant Logo

With a name like Peach Tree, you almost have to use a peach as your logo. Doing the expected, however, doesn't always get you the attention you want. So, Peach Tree Healthcare decided to kick their brand up a notch by turning their namesake into a giant logo.

This nonprofit hosts three clinics and two mobile dental clinics offering a variety of services to the community with no appointment necessary. The trick is to get the word out, so residents can get the health help they need.

Greg Stone, Chief Executive Officer, explains, "Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."

In addition to the inflatable logo, Peach Tree also plans to stack squeeze balls shaped like fruits and veggies around the base of the balloon. Each ball will have their logo, contact info and messages related to developing healthy habits.

How did Peach Tree find out about Landmark Creations? A referral from an air ambulance company for which we created a 2/3-size scale helicopter several years ago. Good news travels fast!

Featured in Landmarketing Issue 46

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What Others Say About Landmark Creations

“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”

- Christy Bernard, Tony Chachere’s

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's

"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

- Oneyda Cuevas, Hope Through Grace, Inc.

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40