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Inflatable Replica Immerses Gamers In Fascinating Futuristic World

lifeforms.io Immersive Custom Inflatable SCI-ARC BrainCustom Inflatable Airship Helps Gaming Company Soar

Lidija Kljakovic faced a daunting challenge.

As co-founder and art director for Lifeforms.io, an LA-based design studio, she wanted to promote Discovery, her company’s major new video game inspired by the emerging culture of rooftop urban gardening.

To this end, she decided to build a promotional installation featuring a giant inflatable replica of the game’s main character.

But that’s where the challenge came in.

The character in question – also named Discovery – was a colorful floating airship with a unique brain-like shape and design. Most inflatables firms couldn’t begin to handle such a complex creative project.

That’s when Kljakovic asked her friends at design studio Pneuhaus for advice and suggestions. “[They] told us that Landmark Creations are the only ones that can make our dream come true,” she reports. “And they were so right.”

With Kljakovic’s guidance, Landmark created a richly patterned custom inflatable, resembling the video game’s airship down to the smallest detail. Once installed, the inflatable replica – measuring 7 feet tall and a whopping 13 feet wide – soared high above Lifeforms’ multimedia exhibit.

According to Kljakovic, it had a dramatic impact. “With the inflatable we made the whole exhibition more immersive,” she says, “and the audience more connected and involved with the art piece.”

Photos by Joshua White

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    What Others Say About Landmark Creations


    “We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

    - P. Donaldson, American Cancer Society

    “The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

    - Vaughan Cutillo, Montauk Brewing Company

    "We received our inflatable and gave it a test run Saturday afternoon. To be short; Excellent Work. Thanks again for all your efforts."

    - Curtis Gadula, Brock University

    "The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

    - Oneyda Cuevas, Hope Through Grace, Inc.

    "[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

    - Laura Repreza, KTLM Telemundo 40

    "After speaking to a number of vendors, Landmark Creations had the professionalism, customer service, ingenuity, and creativity that we did not find elsewhere."

    - Sean Conway, Arch and Loop