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Inflatable Replica Immerses Gamers In Fascinating Futuristic World

lifeforms.io Immersive Custom Inflatable SCI-ARC BrainCustom Inflatable Airship Helps Gaming Company Soar

Lidija Kljakovic faced a daunting challenge.

As co-founder and art director for Lifeforms.io, an LA-based design studio, she wanted to promote Discovery, her company’s major new video game inspired by the emerging culture of rooftop urban gardening.

To this end, she decided to build a promotional installation featuring a giant inflatable replica of the game’s main character.

But that’s where the challenge came in.

The character in question – also named Discovery – was a colorful floating airship with a unique brain-like shape and design. Most inflatables firms couldn’t begin to handle such a complex creative project.

That’s when Kljakovic asked her friends at design studio Pneuhaus for advice and suggestions. “[They] told us that Landmark Creations are the only ones that can make our dream come true,” she reports. “And they were so right.”

With Kljakovic’s guidance, Landmark created a richly patterned custom inflatable, resembling the video game’s airship down to the smallest detail. Once installed, the inflatable replica – measuring 7 feet tall and a whopping 13 feet wide – soared high above Lifeforms’ multimedia exhibit.

According to Kljakovic, it had a dramatic impact. “With the inflatable we made the whole exhibition more immersive,” she says, “and the audience more connected and involved with the art piece.”

Photos by Joshua White

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    What Others Say About Landmark Creations


    “The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

    - David Parker, Pacific Road Runners Club

    "People love the inflatable! It's been a great photo op for History Center guests."

    - Laura Geffre-Rick, Minnesota Historical Society

    “[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

    - Amy Daugherty, California Coast Classic

    "We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

    - Art Boulet, Muddy Monk

    “The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”

    - Christy Bernard, Tony Chachere’s

    "Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."

    - Michelle Froese, Missouri University