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Inflatable Replica Immerses Gamers In Fascinating Futuristic World

lifeforms.io Immersive Custom Inflatable SCI-ARC BrainCustom Inflatable Airship Helps Gaming Company Soar

Lidija Kljakovic faced a daunting challenge.

As co-founder and art director for Lifeforms.io, an LA-based design studio, she wanted to promote Discovery, her company’s major new video game inspired by the emerging culture of rooftop urban gardening.

To this end, she decided to build a promotional installation featuring a giant inflatable replica of the game’s main character.

But that’s where the challenge came in.

The character in question – also named Discovery – was a colorful floating airship with a unique brain-like shape and design. Most inflatables firms couldn’t begin to handle such a complex creative project.

That’s when Kljakovic asked her friends at design studio Pneuhaus for advice and suggestions. “[They] told us that Landmark Creations are the only ones that can make our dream come true,” she reports. “And they were so right.”

With Kljakovic’s guidance, Landmark created a richly patterned custom inflatable, resembling the video game’s airship down to the smallest detail. Once installed, the inflatable replica – measuring 7 feet tall and a whopping 13 feet wide – soared high above Lifeforms’ multimedia exhibit.

According to Kljakovic, it had a dramatic impact. “With the inflatable we made the whole exhibition more immersive,” she says, “and the audience more connected and involved with the art piece.”

Photos by Joshua White

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    What Others Say About Landmark Creations


    "We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

    - Art Boulet, Muddy Monk

    The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.

    - J. Werth, Ivar's Restaurant

    "Give our races a 'big event' feel.  They look cool in photos and videos, and they help us establish the look and feel of our brand."

    - Sam Abbitt, Savage Race

    "[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

    - Laura Repreza, KTLM Telemundo 40

    “The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

    - David Parker, Pacific Road Runners Club

    "Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

    - Mason-Harrison, Jarrard Enterprises