Inflatable Mascots Capture Hearts on Parade Floats

The Bell of the Ball for Sure, "Mardi" Made Her Debut at the 2008 Mardi Gras on Main Street Parade in Deland, Florida

Sponsored yearly by Krewe of Amalee, this event features parade floats, dogs and people all dressed in festive Mardi Gras attire.

According to Pam Rintz, Chairwoman of the Mardi Gras on Main Street committee, "Krewe of Amalee is a ladies' carnival organization. Our purpose is to support the Museum of Florida Art and the Sands Theater at the Cultural Arts Center in DeLand." To celebrate their 10th anniversary, they enlisted Landmark Creations to help "whelp" a new inflatable mascot pup, "Mardi."

With proceeds going to assist with youth arts programs through the museum, Mardi Gras on Main Street has made quite an impact on its community. The sheer enjoyment of dressing up and watching parade floats go by is something kids of all ages enjoy. Thanks to the sponsorship opportunities "Mardi" brings, they should be able to raise even more in years to come.

Inflatable mascots can be "outfit" with a number of sponsor-laden gear including vests, collars, beads, hats and banners. Selling sponsorships on the "Mardi" parade float will allow the committee to quickly recoup its investment.

Why Landmark? According to Rintz, "After researching several companies, we found them to be the most helpful and easy to work with. We would recommend Landmark to anyone." That's what we love to hear!

Featured in Landmarketing Issue 25

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What Others Say About Landmark Creations

“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

- David Parker, Pacific Road Runners Club

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's

"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."

- B. Eble, Hot Stuff Foods

"Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."

- Michelle Froese, Missouri University

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company