Oakland County Parks' Inflatable Arch Turns Heads

Oakland County Parks Improves Event Attendance with an Inflatable Arch

Sponsoring numerous events each year at 13 different parks that span Southeast Michigan, Oakland County Parks and Recreation needed something that would attract attention, mark their event sites and draw in more traffic. What could be a more perfect fit than an inflatable archway?

To date, the giant green and blue arch has made appearances at the Doggy Dash and Pet Expo, Brooksie Way Fun Run, Hidden Forest Run and the annual Pumpkin Launch. Each event greeted visitors with the new inflatable archway customized with the department's name and web address. During 2012, the arch will be used to elevate awareness and generate brand and name recognition for the city and/or event being promoted.

In their employee newsletter, Mike Boyd, Oaks and Orion Oaks Park Supervisor, announced the new inflatable arch with an example of its effectiveness. "With the inflatable archway, you can't miss the park. It helps with visibility. I had a couple people pull into the park during an event and ask, 'What's all this about?'"

With an inflation time of less than one minute and ease of transportation from one event to the next, Oakland County Parks and Recreation has found a quick, simple and obviously effective way to meet its marketing goals.

Featured in Landmarketing Issue 40

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What Others Say About Landmark Creations

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."

- B. Eble, Hot Stuff Foods

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

"People love the inflatable! It's been a great photo op for History Center guests."

- Laura Geffre-Rick, Minnesota Historical Society

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."

- W. Forrestal, Apex Sports Authority