Landmark on Location: Targeted Tie-Ins for Trade Shows
"Adventure Time" Characters on a Rooftop Catch Eyes at Comic-Con
While trade shows are known for attracting gobs of traffic, there are techniques for increasing visitors to your specific booth. One way is an inflatable tie-in.
Cartoon Network took advantage of this strategy by placing one inflatable on the roof of a pizza restaurant (kid-magnet!) and a second in their Comic-Con booth for quick visual recognition. See how it was done.
Featured in Landmarketing Issue 49
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“Chocolate” Inflatable Archway Gives Runners Something to Dream About -
Medieval Road Race with Castle-Style Inflatable Arch Finish Line -
Inflatable Tent Improves Visibility & Functionality of Snowboarder Camps -
Inflatable Arch Boosts Perception of Running Club -
Inflatable Mascot Drums Up Lots of Social Media Exposure -
Landmarketing Issue 49 - Spring 2014 -
Landmark on Location: Considerations for Outdoor Installs -
Landmark on Location: MIT Floating Display for 150th Anniversary Celebration -
Cold-Air Inflatable Product Replica Draws Crowds at Events -
Inflatable Cash Booth Makes Credit Union More Visible at Events -
Inflatable Mascot Creates a Big Buzz for Food Truck -
Unique Cold-Air Inflatable Makes Debut at Charlotte Parade
View More "Landmark on Location" Articles
What Others Say About Landmark Creations
"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."
- Sam Baker, Head Football Coach at Waconia High School
"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."
- Sam Abbitt, Savage Race
"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."
- Missy Keiper, Avera McKennan Foundation
"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."
- Mason-Harrison, Jarrard Enterprises
“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”
- David Parker, Pacific Road Runners Club
"Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."
- Michelle Froese, Missouri University