“Chocolate” Inflatable Archway Gives Runners Something to Dream About

Inflatable Arch Reinforces a Clever Brand Strategy

Why do people run? Common reasons for this type of exercise include health and fitness benefits, to boost energy levels, to relieve stress and – yes – so people can eat more of the foods they love without feeling guilty.

Final Stretch, an endurance sports company that puts on road races, triathlons and marathons throughout the Midwest, came up with a very clever twist on your typical race. Make chocolate the focus.

During the Chocoholic Frolic 5k/10k in St. Paul, Minnesota, runners were blessed with hot chocolate, chocolate fountains and chocolate candies, instead of sports drinks, fruit and energy bars. What else did they find? A chocolate-flanked, inflatable archway at the finish line.

According to Curt Van Asten, Course and Logistics Manager, “We wanted to bring fun and branding to the race. We tried to create what we felt a chocolate wonderland would be like if you were running through it and what better way to finish than through a giant inflatable arch held down by 8-foot chocolate bars!?”

When your goal is to get exposure and create buzz, this pretty much does the trick. “We saw tons of our participants return back to the finish line just to get their pictures taken with the arch in the background. It was great exposure for the race as well as an unexpected course detail for most of the runners.”

Featured in Landmarketing Issue 49

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What Others Say About Landmark Creations

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- P. Donaldson, American Cancer Society

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School

The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.

- J. Werth, Ivar's Restaurant

"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."

- W.C.P., CRN International