Thirstin Drinking Cup Inflatable

Event Marketing for EPA: National Drinking Water Week

The Environmental Protection Agency's (EPA) Office of Water recently engaged in some heavy event marketing as they celebrated National Drinking Water Week. The festivities were designed to educate children and adults on issues related to the safety of drinking water as well as gain media attention for the EPA.

To make the event fun, marketing materials such as multimedia games, on-site computers and more were provided for attendees. In addition, EPA staff volunteered to speak on a variety of topics related to water safety and cleanliness. The EPA's marketing agency, The Track Group, also turned to Landmark Creations to develop an inflatable mascot that would appeal to kids and adults.

Inflatable advertising has always worked well in tradeshow environments.

This event was no exception. "Thirstin," an eight-foot tall inflatable drinking cup was designed to have a friendly face and bright colors. His purpose was to help increase attendance on the day of the event by working in an outreach capacity. As usual, inflatable advertising paid off!

According to The Track Group, "This event was considered highly successful by many EPA staff and management and generated positive goodwill in the community."

Featured in Landmarketing Issue 22

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What Others Say About Landmark Creations

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40

"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."

- W. Forrestal, Apex Sports Authority

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation

"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

- Oneyda Cuevas, Hope Through Grace, Inc.

"We TRULY appreciate your service and excellent workmanship. We look forward to working with you all in the future!"

- Amanda Frith, Dalton Agency

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center