Lincoln Kids Inflatable Triathlon Arch Goes the Distance

Inflatable Archway Makes a "Splash" at Triathlon Event

Since its debut in 2004, the Lincoln Kids Triathlon "Splash, Mash and Dash" has been a big hit with kids and parents. Created to get kids moving, the June 30th race included swimming, bicycle riding and running as its three events. Marketing / advertising opportunities were offered to sponsors to help offset costs. Race Director, Karen Lewis reported, “This year we will have an inflatable arch which we can use to promote our major sponsors of the race."

Distances for each event varied by age. Activities were started in waves to keep events from being too crowded. Kids began with swimming laps in the pool then moved immediately into bike riding. The finale was a 3/4-mile run that ended with kids sprinting through the inflatable arch at the finish line.

Event marketing coordinators sold advertising on the inflatable arch - a perfect plan since the finish line is always a focal point of any race.

In the first year, the race attracted 150 kids. This year they increased that to 205. Overall, it was a huge success for everyone involved!

Featured in Landmarketing Issue 22

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What Others Say About Landmark Creations

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

“We wanted to convey our 'money-saving' message; what better way than a 14-foot-tall inflatable booth with money flying around in it?”

- B. Hoffman, Hydra-Flex

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40

"After speaking to a number of vendors, Landmark Creations had the professionalism, customer service, ingenuity, and creativity that we did not find elsewhere."

- Sean Conway, Arch and Loop