Custom Inflatable Colon Helps Prevent a Deadly Disease

Inflatable Colon Makes it Easier to Discuss Colorectal Cancer

If a simple test could prevent a very common form of cancer altogether, would you take it? Then why do so many people avoid having a colonoscopy done? One reason is that the colon is not a topic people are too comfortable talking about.

Another is fear: if I have the test, the doctors might find something.

These and other concerns are what Huntsman Cancer Institute of Utah plans to address with their new inflatable colon. By using something as "friendly" as a custom inflatable, the anxiety about this subject is reduced, freeing people to see what's inside their bodies. By touring the inflatable replica and walking through a colon-like tunnel, folks learn that prevention and early detection is the name of the game.

"So far, we did an unveiling event and have taken [our inflatable colon] CECE to the Huntsman Springs Celebrate America event. We are taking it next to the Juab County Fair, Be Well Utah (health event), then our Cancer Awareness Expo," reports Outreach Coordinator, Lori Maness.

What results have they seen so far? Excitement! People love the inflatable colon and are hopefully taking steps to toward colon health.

Featured in Landmarketing Issue 42

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What Others Say About Landmark Creations

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company

“We wanted to convey our 'money-saving' message; what better way than a 14-foot-tall inflatable booth with money flying around in it?”

- B. Hoffman, Hydra-Flex

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

- David Parker, Pacific Road Runners Club