Captain E-Z Inflatable Mascot Rescues Customers from High Prices

Let's Face It: Cold-Air Inflatables Are Just Fun!

When it comes to mobile marketing, E-Z Rent to Own knows how to do it right. About eight years ago they purchased two 20-foot-tall Captain E-Z cold-air inflatables. These blow-up, monster-sized promotional balloons were tasked with some heavy lifting when it came to marketing.

Like many other companies, the rent-to-own chain wanted the inflatable mascots to help them stop traffic outside their stores, build name recognition and associate their brand with the cartoon character known as Captain E-Z. Sound familiar? You probably have similar goals for your marketing. The results have not only been spectacular, but also long lasting.

According to President Rich Walker, "Our two 20-foot Captain E-Z inflatable mascots certainly have become a very valuable asset to our company. After all of these years they have had a lot of use. If we took the original amount invested for these guys, and divided it by the number of days we have used them, it would probably total about $3.00 a day. That's like six postage stamps. Do I think that our decision to order a Landmark creation was smart? Yeah, and I will take credit for it."

Professionalism. Enhanced consumer perception. Increased brand loyalty. Flexible mobile marketing. These are just a few of the benefits E-Z Rent to Own has seen over the last eight years, for about $3.00 per day.

Featured in Landmarketing Issue 42

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What Others Say About Landmark Creations

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

"We had the inflatable hockey player out in front of the coliseum and it caused such a crowd! Thanks for the professional job you and your company did for me!"

- Scott Adams, Liquid Box Inc.